Strut-This was started in the summer of 2011 by two mother-daughter teams. Cynthia and Aubrey Sieder who are located in Los Angeles, California, and Barbra and Raquel Lessner who reside in Philadelphia, Pennsylvania. Two coasts, four people, one vision.
The vision began years ago when Aubrey and Cynthia became obsessed with fitness! Being health and body conscious was a foundation the girls grew up with. Eating right and exercising was a norm in the Sieder household, and little did they know at the time, but this principle bonded the pair. There were days so hectic that they rarely got to spend time together, but their morning or afternoon workout (sometimes both if they could squeeze it in), was the one-hour of peace that they could share together. From there, it turned into weekend rituals, which later started weekly coffee dates. Some weekends they'd sit at the local Starbucks and take in the glamorous California weather people-watching and catching up on the weeks' gossip, TV shows, dinner plans, and gushing about each others' beloved French bulldogs.
This idea of going from a workout, to running errands, and engaging in both practical and daily activities, without the fear of being caught in grungy and un-flattering workout apparel got their wheels turning. They thought: How could we start an affordable workout line that would serve those looking for cute yoga clothes, and those looking for sweat-absorbent and practical exercise outfits? Raquel and Aubrey are best friends, but both girls are attached at the hip to their beloved moms. With college approaching and separation anxiety between the duos in full effect, they concluded: what better way to stay together and connected than to create a vision all four of us were so passionate about.
They wanted to create a brand of quality workout clothing that everyday women could wear to the gym, on their coffee dates, to the grocery store, or to a class lecture. Their dream was to reach bright-eyed teenagers, working moms, and fit grandmas who all share this same ideal.
Thus, Strut-This was born. What started off as something as simple as designing the perfect workout capri/pant, turned into a fashion forward, flattering, and affordable line of workout apparel!
Strut-This is still in its infancy. They are evolving every season and improving the brand every day. Strut-This takes pride in the products they share with you, and welcome any ideas, critiques, and constructive criticism fans offer. Within such a short amount of time, Strut-This has created a loyal fan base who live in their Strut-This gear. Don’t let the fitness aspect fool you, Strut-This fans love to dance, cheer, lounge, and “Strut Their Stuff” all day long in this fitness wear, and boy do they look good doing it!
So, jump on the bandwagon, here’s to looking good, feeling confident, and dressing up your workout!