Yogitoes was created in 2003 at the same time the founder, Susan Nichols, created Skidless®. Skidless® uses patented technology to fix the pesky issue of yogis slipping on their mats. Since 2003, Yogitoes has utilized patented technology and environment-friendly practices to produce superior yoga tools. With the environment as a primary concern, Yogitoes' products are made from recycled materials that include plastic bottles, rubber, repurposed rice husk, and recycled EVA foam. According to Yogitoes, they have "converted 1.4 million recycled plastic bottles into their Skidless® towel line." In addition, Yogitoes cares about its factory workers and opts for dyes that are free of lead, avo, and heavy metals. The environment and personal health are of the utmost importance to Yogitoes. They pledge to maintain a great product for yogis while honoring the environment.